Marketing Plan

How will I get this thing off the ground?


Tomé targets YouTube viewers. This media-saturated consumer is characterized by a low attention span. And ease of leaving the page. Thus content needs to be clear, engaging, to the point.


I use the blog to spread stories relevant to the audience. With the goal of creating expectations and buzz around the film.



Social Networks

In conjunction with the  blog I’m using social networks as the main online marketing channel for the film, and the film’s sponsors.

The film’s Facebook and Twitter accounts engage potential viewers with relevant content. As of December 2010 Tomé has 180 followers on Twitter, 450 on Facebook.

Film Festivals

I will submit Tomé to film festivals through the Amazon Withoutabox service. Showing the film in festivals grants me exposure to the film industry. And hopefully helps me share my creation with wider audiences.

I’m seeking funding to make this happen. Each festival charges a submission fee. The average fee is around 30 EUR. I’m asking my generous supporters to sponsor my festival entry fees so that I can share the film with the world and advance my career as a filmmaker.

Potential Screenings

You can help me fund the submission fees.

USA & Canada

Pan African Film Festival

San Diego Black Film Festival

New York African Film Festival, Inc.

Clermont Ferrand International Film Festival

Palm Springs ShortFest

Toronto International Film Festival

Tribeca Film Festival


African, Asian and Latin American Film Festival

International Documentary Film Festival Amsterdam

Tarifa African Film Festival

The European Film Market

Africa in Motion

The Atlantic Filmfest


Tallinn Black Nights Film Festival (PÖFF)



Zanzibar International Film Festival

Encounters South African International Documentary Festival

Everglades Film Festival

Latin America

In-Edit Brasil

Recife Cinema Festival

São Paulo International Film Festival

Any additional available budget will be used to submit Tomé to more film festivals.


Sample footage? Sure. Check out the interview with Osvaldo Reis and the sequence of Alex Keller paintingNote: post-production, such as narrative editing, sound design, image stabilization, etc is missing from this sample footage.

Why are you making this film? Continue reading director’s statement.


– Kris Haamer

Kickstarter coming September 2011. Or Pledge now.