Marketing Plan
How will I get this thing off the ground?
Audience
Tomé targets YouTube viewers. This media-saturated consumer is characterized by a low attention span. And ease of leaving the page. Thus content needs to be clear, engaging, to the point.
Blog
I use the blog to spread stories relevant to the audience. With the goal of creating expectations and buzz around the film.
Saotomeblog
Social Networks
In conjunction with the blog I’m using social networks as the main online marketing channel for the film, and the film’s sponsors.
The film’s Facebook and Twitter accounts engage potential viewers with relevant content. As of December 2010 Tomé has 180 followers on Twitter, 450 on Facebook.
Film Festivals
I will submit Tomé to film festivals through the Amazon Withoutabox service. Showing the film in festivals grants me exposure to the film industry. And hopefully helps me share my creation with wider audiences.
I’m seeking funding to make this happen. Each festival charges a submission fee. The average fee is around 30 EUR. I’m asking my generous supporters to sponsor my festival entry fees so that I can share the film with the world and advance my career as a filmmaker.
Potential Screenings
You can help me fund the submission fees.
USA & Canada
Pan African Film Festival
San Diego Black Film Festival
New York African Film Festival, Inc.
Clermont Ferrand International Film Festival
Palm Springs ShortFest
Toronto International Film Festival
Tribeca Film Festival
Europe
African, Asian and Latin American Film Festival
International Documentary Film Festival Amsterdam
Tarifa African Film Festival
The European Film Market
Africa in Motion
The Atlantic Filmfest
DocLisboa
Tallinn Black Nights Film Festival (PÖFF)
Africa
Dockanema
Zanzibar International Film Festival
Encounters South African International Documentary Festival
Everglades Film Festival
Latin America
In-Edit Brasil
Recife Cinema Festival
São Paulo International Film Festival
Any additional available budget will be used to submit Tomé to more film festivals.
Continue
Sample footage? Sure. Check out the interview with Osvaldo Reis and the sequence of Alex Keller painting. Note: post-production, such as narrative editing, sound design, image stabilization, etc is missing from this sample footage.
Why are you making this film? Continue reading director’s statement.
- Kris Haamer